From Criticism to Copywriting
From Criticism to Copywriting, how Different PR is taking me from a Film Degree to a career in Digital Marketing – by Emily Grieve
“Though I might have started my film degree with becoming a film critic in mind, I found myself instead using social media to crowdfund, produce and market student films as well as setting up my own campus-based lifestyle website which heavily relied on social media to increase readership.
“As it was fast becoming my area of expertise, I decided to pursue a career in social media as a speciality within the wider spectrum world of PR and Marketing, and I’m very lucky to have found a work experience role within Different PR.
“Having expressed this passion for social media to Richard, on my very first day I was given the very exciting task of researching and drawing up a plan for a social media campaign to aid recruitment for a local NHS branch. Other skills I am being helped to develop with Different PR include copywriting and I was fortunate enough to have my very first piece of property copy reproduced in three different local business publications. I was also given the task of compiling an ‘In the media’ web page for a law firm, as well as proofreading websites and press releases.
“All of this experience is rapidly improving my attention to detail and ability to foresee tasks and think outside the box. Now that I have graduated I feel very fortunate to be able to spend my summer with Different PR and am looking forward to how much the experience will help me towards a future in social media management.”