The transition between Journalism and PR (and all the bits in-between)
Journalism or PR, that is the question facing undergraduate Laura Callaghan?
“I’ve always been incredibly lucky in the sense that I’ve always known what I’ve wanted to do with my life. Whilst others moaned throughout their GCSE’S, battled through selecting their A-Level choices and even questioned what they should study at university, I always knew exactly what career path I wanted to go down.
I was eleven years old when I first had an article published in MIZZ magazine. It was part of a competition, but I couldn’t have cared less about the cash prize. What I cared about more than anything was seeing MY name in print, and in a huge publication I adored too. It felt electric. I read my article again and again until the page crumpled, and from then on I planned to focus my education toward becoming a journalist.
I studied English Literature, English Language and Photography at A-Level and went on to do a BA (hons) journalism course at the University of Lincoln. It wasn’t until recently, part-way through my final year, that I started to toy with the idea of entering the world of PR.
PR still involves journalistic skills- you have to be a talented writer, communicator, confident, open and talkative. You still have to know what makes a good story, not to mention how and where to get them from.
Although I thought PR wouldn’t give me the satisfaction I got when seeing my name and my work in a publication, I thought it would be worth giving it a try to see if I enjoyed it.
After undertaking a work placement at Different PR in Harrogate, I now feel as if my doors have been opened wider. I can honestly say I would be fulfilled having a career in either sector. PR has a wider variety in what you do- from press releases, social media management, event management, copywriting, blogging and so much more. I’ve been able to apply everything I’ve learnt over the past few years in a more practical and dynamic way. I’ve written press releases, created video content ideas, written blogs and attended client meetings, schools and colleges.
It’s going to be a big year for me, and I’m incredibly grateful for my experience at Different PR as it’s enabled me to realise how transferrable my journalistic skills can be into such an exciting and lively industry.”